Figo

Figo is a competitor monitoring tool for marketers. It automatically tracks competitors' search rankings, new pages, blog posts, Google Ads, Meta ads, TikTok ads, and social activity on Instagram, Facebook, and Reddit, as well as what AI assistants like ChatGPT, Claude, Gemini, and Perplexity say when buyers ask for recommendations. Each Monday it delivers a short briefing explaining what changed, what it means, and a suggested action. Users add their website and Figo identifies the competitors to watch.