AI Creative Insights by Decode

AI Creative Insights by Decode (built by Entropik) is an ad testing platform that predicts audience response to creatives before media spend begins. Users upload ads, banners, out-of-home, or video creatives and receive attention heatmaps, second-by-second emotion curves, and prescriptive suggestions for improvement. The platform also offers category benchmarking, side-by-side variant comparison, and a Synthetic Audience view for persona-level predictions.