Home/Glossary/Marketplace

Marketplace

A marketplace is a digital platform where third-party developers can list, sell, or distribute their software applications, tools, or services to users of a larger core platform.

How it works

It functions as a curated hub, allowing the platform owner to extend their ecosystem's functionality without building everything themselves. This creates a vibrant economy where users can find specialized solutions, and developers can reach a built-in customer base.

Examples

  • 1.The Salesforce AppExchange where businesses find CRM add-ons
  • 2.The Shopify App Store for e-commerce store plugins
  • 3.The OpenAI GPT Store for sharing custom AI assistants