Landing Page
A landing page is a standalone web page created specifically for a marketing or advertising campaign, designed to prompt a single, focused action from a visitor, like signing up or making a purchase.
How it works
It works by removing distractions like navigation menus to focus the user's attention on a specific offer or call-to-action (CTA). This matters because it is a primary tool for converting website traffic into leads or customers, making marketing efforts more effective and measurable.
Examples
- 1.A page promoting a free ebook download in exchange for an email address.
- 2.A product page for a new software launch with a 'Start Free Trial' button.
- 3.A registration page for an upcoming webinar.