Conversion Rate
Conversion Rate is the percentage of people who take a desired action, like making a purchase or signing up, out of the total number who had the opportunity.
How it works
It is a core metric for measuring the effectiveness of marketing campaigns, website design, and user experience. A higher rate indicates that more of your audience is completing valuable goals, directly impacting business revenue and growth.
Examples
- 1.The percentage of website visitors who click 'Add to Cart' and complete a purchase.
- 2.The percentage of users who sign up for a free trial after viewing a product demo page.
- 3.The percentage of email recipients who click a link in a newsletter and then fill out a contact form.