B2B
B2B, or Business-to-Business, describes companies that sell products or services primarily to other businesses, not to individual consumers.
How it works
This model focuses on transactions between organizations, such as a software company selling a project management platform to a marketing agency. It matters because B2B sales often involve longer decision cycles, contract negotiations, and products that are integral to a client's operations.
Examples
- 1.A company like Salesforce selling its CRM software to other corporations.
- 2.An industrial supplier providing raw materials to a manufacturing plant.
- 3.A cloud computing provider (like AWS) offering infrastructure services to a tech startup.
