Analytics & Revenue Intelligence

Revenue doesn't happen in a single tool. It happens across the funnel: acquisition, activation, retention, expansion, and the billing rails that turn usage into money. This collection pulls together the platforms that make that funnel legible — product analytics to see what users actually do, observability to catch what breaks, data integration to get a single source of truth, and revenue infrastructure to bill, measure, and grow.

The temptation with analytics is to buy a dashboard and call it strategy. The stronger play is to pick a small, interoperable stack: one product analytics tool (Amplitude or PostHog), one revenue system of record (Stripe or Chargebee), one warehouse/BI layer (Metabase), and one integration backbone (Airbyte or Segment). Everything else is optional until you have a question you can't answer. Start with the questions, not the tools.