Best Alternatives to GoodLads in 2025
GoodLads is an AI-powered growth manager for Google Ads that autonomously generates and tests hypotheses to improve ROAS or CPA, requiring your approval before shipping changes and tracking experiments on a kanban board. While it offers a unique experiment-driven approach, you might be looking for alternatives that provide broader automation, bid management, reporting, or multi-channel support. Below are the best alternatives to GoodLads, each with distinct strengths.
Optmyzr
Optmyzr is a comprehensive PPC management platform with powerful rule-based automation, bid optimization, and one-click optimizations. It offers a wide range of tools for campaign audits, budget pacing, and reporting, making it a strong choice for agencies and in-house teams that need deep control and scalability beyond AI hypothesis testing.
AdZoom
AdZoom focuses on AI-driven bid management and budget allocation for Google Ads, with a strong emphasis on maximizing conversions and ROAS. It provides automated bidding strategies and real-time adjustments, which is ideal for advertisers who want a more hands-off approach to performance optimization without the need for manual experiment tracking.
Fluency
Fluency is an enterprise-level marketing automation platform that excels at scaling creative and campaign operations across multiple ad platforms, including Google Ads. It offers workflow automation, bulk editing, and approval processes, making it suitable for large teams that need to manage high volumes of campaigns efficiently, rather than focusing solely on AI-generated hypotheses.
Adalysis
Adalysis is a Google Ads optimization tool that specializes in account health checks, ad testing, and bid management. It provides automated recommendations and alerts, along with split-testing capabilities, which can be a more structured alternative for advertisers who prefer a data-driven, rule-based approach to improving account performance.
Kenshoo (Skai)
Skai (formerly Kenshoo) is a leading marketing management platform that offers AI-powered optimization, forecasting, and cross-channel campaign management. It is designed for large advertisers and agencies that need robust analytics, budget optimization, and integration with multiple search and social platforms, providing a broader scope than GoodLads.
Shape
Shape is an AI-driven platform that automates Google Ads optimization through continuous testing and learning. It focuses on creative and landing page testing, automatically allocating budget to winning variations. This makes it a great alternative if your primary goal is to improve conversion rates through systematic experimentation, similar to GoodLads but with a stronger emphasis on creative assets.
PPC Samurai
PPC Samurai offers a suite of tools for Google Ads management, including automated bid rules, keyword harvesting, and negative keyword management. It is particularly strong in helping advertisers scale campaigns efficiently while maintaining control, making it a practical alternative for those who want to automate routine tasks without a full AI-driven hypothesis engine.
While GoodLads stands out for its AI-driven hypothesis generation and experiment tracking, the best alternative depends on your specific needs. If you require comprehensive campaign management and rule-based automation, Optmyzr is a top choice. For pure bid optimization, AdZoom excels. Large enterprises might prefer Fluency or Skai for multi-channel scalability, while Adalysis and PPC Samurai offer more traditional optimization tools. Shape is ideal for creative testing. Evaluate your priorities—whether it's automation depth, cross-platform support, or testing methodology—to select the tool that aligns best with your Google Ads growth strategy.