Best Alternatives to Adwave in 2025

Roku provides a robust advertising platform for connected TV (CTV) with self-service tools, audience targeting, and access to a massive streaming audience. It's ideal for businesses wanting to run ads on Roku devices without needing AI ad creation.

Tatari focuses on data-driven linear and CTV advertising with advanced attribution and measurement. It's a strong choice for businesses that prioritize performance analytics and cross-channel optimization over AI-generated ad creation.

MNTN offers a performance-driven TV advertising platform with AI-powered creative optimization and real-time attribution. It's well-suited for brands looking to combine TV ad creation with direct response metrics, similar to Adwave's AI approach but with a stronger emphasis on ROI tracking.

Google Ads allows businesses to run TV and video campaigns across YouTube and partner networks, with AI-driven bidding and creative tools. It's a versatile alternative for those already using Google's ecosystem and seeking scalable video ad solutions.

Simpli.fi provides a programmatic advertising platform for CTV and linear TV with AI-powered targeting and creative automation. It's a good fit for businesses wanting granular audience segmentation and localized TV ad campaigns.

Viant offers a self-service demand-side platform (DSP) for CTV and TV advertising with AI-driven planning and optimization. It's suitable for advertisers seeking enterprise-level tools for cross-screen campaigns without in-house production.

Criteo specializes in performance-driven video and TV advertising with AI-powered retargeting and creative personalization. It's an alternative for businesses focused on driving conversions through TV and streaming channels.